Category: fitness

The fitness industry is blooming across both sides of the Atlantic. In the United Kingdom, for example, there are more than 30,000 registered fitness/exercise professionals, that is one for every 2000 people. In the US there are 267,000 instructors, that is one for every 1200 people. That’s almost half the number of practising physicians. Clients […]

For the fitness industry, January is an important month. Our over indulgence in food and drink combined with a decrease in physical activity provides a fertile ground for gym marketeers. The recommended space behind treadmills is 11 times the length of a credit card. Commercial fitness centers can be dangerous places. Currently, there are no […]